Berg + Betts

Services

• Shopify homepage customization

The Client

Berg + Betts is a sustainable watch company that uses scrap leather that would otherwise go to waste. Their modern, sophisticated watches are designed and assembled in Canada and show that Canadian fashion doesn’t have to mean moose and forests and lumberjacks.

Berg + Betts watches are available in stores across Canada and the USA – including in the upscale Holt Renfrew department stores! – but founder Jessie wanted to make the website a bigger part of her business.

The Solution

Berg + Betts already had great photography, which is a huge part of creating a gorgeous website, but needed the right layout to show it off. I helped her pick a theme that looked modern, could display collections well, had a top bar, and had lots of homepage customization options. We kept the focus of the homepage on the products, but with the text over the top image (“Sustainable. Ethical. Canadian designed and assembled.”) visitors also get a hint at the brand’s story.