How To Talk Politics Without Losing Customers

How To Talk Politics Without Losing Customers

Lately my social media world has undergone a change. The creatives and small business owner I follow have been getting vocal about feminism, refugees, human rights, and politics. As a small business owner, this can feel like scary territory. The old advice to avoid controversial topics doesn’t feel like it fits anymore. More is at stake. It’s not a matter of political preferences, but human rights.

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How a First-Time Designer Got Instant PR for Her New Business

How a First-Time Designer Got Instant PR for Her New Business

A year before Alina launched her sewing pattern design company, Alina Sewing & Design Co, she didn’t know much about designing patterns. She had done some sewing for hire and had developed a popular blog, but it had gone by the wayside after having two children in quick succession.

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Preparedness + Timing = Luck

Preparedness + Timing = Luck

As soon as you open an Instagram account for your business, your brand is visible internationally. From day one your brand exists in the same space as your mentors, so how do you make sure you look like you belong?

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How to Write a Tagline For Your Business

How to Write a Tagline For Your Business

Your business’s tagline is one small piece of the very large puzzle that is your brand. In five or six words it can give your customers a clear (if incomplete) picture of just what your business can do for them. Taglines can be especially effective if your name doesn’t let people know what your business all about (“Ganco” vs. “Shirley’s Fine Cheese”), or if you just want to add some personality to your brand.

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2016’s Best Blog Posts for Creative Businesses

2016’s Best Blog Posts for Creative Businesses

2016 may have been given a resounding review of "terrible!" but independent business women still rocked it and had lots of helpful advice for each other. Here are 12 blog posts from the past year to boost your creative business Outsourcing Thoughts On Outsourcing As a...

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21 Web Design Words You Should Know

21 Web Design Words You Should Know

If you don't live in the world of web design, it can feel like a struggle to describe a website without ending up saying "the thing by the thing with the words..." You know there's probably a name for that thing, but you spend your time under a pile of inventory, not...

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