Rebranding (and Rebuilding) Kyla Roma’s Website
Last week I talked about how to rebrand without losing your hard-won brand recognition. This week I have an example of that very thing: a recently-launched website I did for Kyla Roma. What changed and what stayed the same?
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How To Refresh Your Visual Branding Without Losing Recognition
There can be many reasons to change your visual branding. Perhaps your customer base (or your understanding of it) has changed. Maybe your logo is outdated or your business has outgrown it. Whatever your reason, there is a way to refresh without losing what’s working.
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How To Talk Politics Without Losing Customers
Lately my social media world has undergone a change. The creatives and small business owner I follow have been getting vocal about feminism, refugees, human rights, and politics. As a small business owner, this can feel like scary territory. The old advice to avoid controversial topics doesn’t feel like it fits anymore. More is at stake. It’s not a matter of political preferences, but human rights.
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How a First-Time Designer Got Instant PR for Her New Business
A year before Alina launched her sewing pattern design company, Alina Sewing & Design Co, she didn’t know much about designing patterns. She had done some sewing for hire and had developed a popular blog, but it had gone by the wayside after having two children in quick succession.
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Preparedness + Timing = Luck
As soon as you open an Instagram account for your business, your brand is visible internationally. From day one your brand exists in the same space as your mentors, so how do you make sure you look like you belong?
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Why You Don’t Love Your Branding (And What to Do About It!)
Have you ever felt sheepish as you handed someone your business card? Or made excuses for your website and said, “it’s a work in progress!” when it’s been that way for months? When your visual branding isn’t quite right, you intuitively feel it – but figuring out what is wrong and how to fix it is completely daunting.
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How to Write a Tagline For Your Business
Your business’s tagline is one small piece of the very large puzzle that is your brand. In five or six words it can give your customers a clear (if incomplete) picture of just what your business can do for them. Taglines can be especially effective if your name doesn’t let people know what your business all about (“Ganco” vs. “Shirley’s Fine Cheese”), or if you just want to add some personality to your brand.
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2016’s Best Blog Posts for Creative Businesses
2016 may have been given a resounding review of "terrible!" but independent business women still rocked it and had lots of helpful advice for each other. Here are 12 blog posts from the past year to boost your creative business Outsourcing Thoughts On Outsourcing As a...
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21 Web Design Words You Should Know
If you don't live in the world of web design, it can feel like a struggle to describe a website without ending up saying "the thing by the thing with the words..." You know there's probably a name for that thing, but you spend your time under a pile of inventory, not...
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How To Get The Most Out of Working With a Product Photographer
If you’ve never worked with a product photographer before, it can be nerve-wracking. How do you make sure they understand what you want? What are you supposed to be doing to prepare? I asked photographer Lindsay Duncan to demystify the process.
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