When Is The Right Time To Invest In Visual Branding?

When Is The Right Time To Invest In Visual Branding?

The room you started in is too small and there’s too much for just one person to do. But you still hold off on investing in your visual branding, because it’s so freakin’ expensive. Well, as I discussed last week, there are some moments in your business when doing it right the first time will save you money later.

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2017’s Best Blog Posts for Fashion Businesses, Vol. 1

2017’s Best Blog Posts for Fashion Businesses, Vol. 1

There are a lot of really smart women in the world of fashion entrepreneurship and e-commerce, so I wanted to take a moment to share the good work they are doing. These posts cover everything from marketing to manufacturing – and I even snuck in a podcast and a video.

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The Best E-Commerce Platforms for Fashion Startups

The Best E-Commerce Platforms for Fashion Startups

When you’re looking for an e-commerce platform for your fashion business, it’s easy to get bogged down in comparison charts and lists of features. Or maybe you bypass research altogether and go with the one you’ve heard about the most.

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Eco-Friendly Packaging Solutions for Ethical Brands

Eco-Friendly Packaging Solutions for Ethical Brands

When you’re a values-driven business focused on ethical manufacturing and sustainability, you have an opportunity to make a big impact with your packaging—for your brand and the environment. So does your packaging meet your brand’s standards?

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3 Awesome Ecommerce Sites – And What Makes Them So Great

3 Awesome Ecommerce Sites – And What Makes Them So Great

When you’re setting up your shop or your booth at the market, you put a lot of thought into how customers will move through the space, from eyeing something they love to the point of purchase to walking out of the store holding a bag with your logo on it. Your website deserves the same care and attention.

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How To Build A Brand Experience For Your Customers

How To Build A Brand Experience For Your Customers

From the moment potential customers come in contact with your brand, they are making assessments – everything from “is it organized” to “does it express who I am as a person” – and they are deciding whether or not to buy into your brand (literally).

Crafting a brand experience for your customers makes them feel cared for, gives them an obvious next step, and, most importantly, amplifies your difference.

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Online Resource Hubs and Incubators for Fashion Startups

Online Resource Hubs and Incubators for Fashion Startups

If you're starting a fashion business, you've already been told by many concerned loved ones that it's risky and tough and maybe even "you're so creative, but you don't really have the business gene." FACT: there is no "business gene." Like anything else, some people...

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