How to Create a Wardrobe That Matches Your Values
Most people have at least one area in which they are trying to be better humans, whether that's buying their veggies from the farmer's market or supporting a higher minimum wage or participating in the Women's March. I think one of the best ways to start getting into...
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2017’s Best Blog Posts for Fashion Businesses, Vol. 2
As we are all tumbling towards the new year, I wanted to look back on the last six months and share some of my favourite articles for fashion and other product-based businesses. From marketing to fitting to manufacturing, these posts cover it all.
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How To Develop and Manufacture Your Clothing Line
There is so much to learn when you are starting any business, and if that business involves figuring out manufacturing it’s an even bigger learning curve. I contacted The Apparel Agency, a full service agency based in Chicago that works with clothing brands from concept through production.
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Get Better SEO for Ecommerce with 11 Simple Tips
In order to implement SEO – aka make it easier for people to find your site via search engines – you need to know what people are searching for. This is called keyword research. There are lots of great articles and tools that can help you come up with a full list of keywords, but the very basic version is this: make a list of words people would use when searching for a product like yours.
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3 Tips to DIY a Winning Marketing Strategy in 2018
When talking to prospective clients about the services I offer, I often notice that the words “digital marketing” can make them get a bit fidgety. I get it. Solopreneurs wear a lot of hats and are juggling dozens of tasks each day, and stopping to figure out the best way to market your business can be time consuming, stressful, and an exercise in patience.
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Why Two Seasoned Business Owners Chose Pre-Made Shopify Themes
Over the past two weeks I have discussed why a custom website might be too much for your business right now and how your website layout can build long-lasting customer relationships.
But you don’t need to take it all from me. I asked two of my clients to share their experiences running online businesses. Here is why they opted for pre-made Shopify themes for their latest ventures – and why they asked for my help to set them up.
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How to Create Long-Lasting Customer Relationships Via Your Website
Relationships are built on repeated interactions. This can mean purchasing something from you, receiving a marketing email, seeing or interacting with a social media post, or in-person interactions at your booth or brick-and-mortar shop. So when you are planning out your website, you need to consider: how will you get them to follow along? And what communication channels are your top priority?
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Why You Don’t Need a Fancy Custom Website (and How to Tell When You Do)
Maybe you aren’t working with a huge budget and you aren’t planning for the kind of growth that makes a big investment make sense right now. If that sounds like you, a pre-made Shopify theme could fit just right. You’ll get a good-looking site with a powerful ecommerce engine at an affordable price.
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3 Benefits of a Text-Only Logo (And Why It’s Not As Simple As It Looks)
Landing on a great icon is really hard. Too obvious and it’s cliche. Too abstract and it’s just like a circle and 1200 other brands also have that too. The sweet spot in the middle can make for a magical logomark, but skipping the icon all together frees you from these possible pitfalls.
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Why Sales + Merchandising Are SO Important In Growing Your Business
Merchandising isn’t just about making things look pretty. It also involves pricing strategies, inventory management, and essentially everything having to do with actually making money. If your pricing structure is off and you’re not making any profit, then something about your merchandising strategy is off.
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