As we are all tumbling towards the new year, I wanted to look back on the last six months and share some of my favourite articles for fashion and other product-based businesses. From marketing to fitting to manufacturing, these posts cover it all.
If you want more of the year’s best articles, check out volume 1!
The Globe and Mail discusses the smart new technology that can help your customers find the right fit – and reduce returns.
Are you prepared to manage manufacturing on your own or should you hire someone to help? And how can you adjust your budget in order to afford it? Startup Fashion has the answers! (Or at least can guide you…)
How do you use an email pop-up in your online shop without feeling like a total jerkizoid (and angering Google)? Aeolidia comes to the rescue!
Shannon from Factory 45 shares why selling through Etsy or Amazon are a waste of your time and money – and why you are better off selling on your own website.
How do you actually build a successful clothing brand that’s manufactured in the USA? Several brands share their triumphs and struggles on The Good Trade.
You can get those impressive logos at the bottom of your website – no really. Foundr shows you how to focus your efforts and find the right outlets for your story.
If social media marketing baffles you, Starling Social is here to help you navigate the wild, wonderful world of Facebook ads – so you can get more bang for your buck.
The Small Craft Advisory delves into how you can use SEO to gain traction online. She gets technical, but keeps it easy to understand!
Not a blog post, but Scaling Retail published a super helpful read if you want to know the strategy behind successful brands. (Of course you do.) Read the preview version for free, or get the full edition!
What were your favourite articles this year?